Fail Pictures
Fail Pictures
If you're not getting the sales you're feeling you ought to be getting, consider the following: get back to the basic principles in your stock photography S.O.P. (standard operating procedure). Maybe there will be something here that'll be food for thought, and finally turn your sales picture spiraling upwards.
The following questions reflect three basic reasons photographs are rejected. In the event you qualify in any of them --you should reassess your marketing techniques. Learn more --not only about 'taking pictures' --but about 'marketing' them:
1. ] TECHNICAL QUALITY. This implies not only as put on the content of your pictures, but also as to the scanning quality of the images. Are you sending photobuyers scanned images which are scratched, have dust spots, etc.? And so are you sending images in the format required by that specific buyer? Always research your options and comply with what each buyer prefers.
Fail Pictures
2. ] ON-THE-MARK. Is the material you've published to the editor TARGETED? That is, does it stick to the reason for the request of the photo editor? Do your pictures hit the objective? Or has the editor called for pictures of waterfalls, and you've submitted pictures of brooks and streams -"just in case" the editor may want to see them?
3. ] CONSISTENCY. Will be the pictures cohesive however you like? Do your pictures themselves use a consistent professional-looking style for them? That is, do they all look like they came from the same photographer? Or, are a few excellent, some superior, and a few --poor? A good way to test the cohesiveness of one's pictures --and their professionality!-- is to gather tear sheets of published pictures in the magazines and periodicals you read, lay them about the living room floor (about twenty of which) and place selections of the pictures beside them. Do your categories of pictures fit in? If so, you are on target. Otherwise, re-take the same pictures and consciously produce a consistency in style. It doesn't mean make everything the same; more the idea of working on your own flair, your own personal approach, your own voice, together with your images.
If you're not getting the sales you're feeling you ought to be getting, consider the following: get back to the basic principles in your stock photography S.O.P. (standard operating procedure). Maybe there will be something here that'll be food for thought, and finally turn your sales picture spiraling upwards.
The following questions reflect three basic reasons photographs are rejected. In the event you qualify in any of them --you should reassess your marketing techniques. Learn more --not only about 'taking pictures' --but about 'marketing' them:
1. ] TECHNICAL QUALITY. This implies not only as put on the content of your pictures, but also as to the scanning quality of the images. Are you sending photobuyers scanned images which are scratched, have dust spots, etc.? And so are you sending images in the format required by that specific buyer? Always research your options and comply with what each buyer prefers.
Fail Pictures
2. ] ON-THE-MARK. Is the material you've published to the editor TARGETED? That is, does it stick to the reason for the request of the photo editor? Do your pictures hit the objective? Or has the editor called for pictures of waterfalls, and you've submitted pictures of brooks and streams -"just in case" the editor may want to see them?
3. ] CONSISTENCY. Will be the pictures cohesive however you like? Do your pictures themselves use a consistent professional-looking style for them? That is, do they all look like they came from the same photographer? Or, are a few excellent, some superior, and a few --poor? A good way to test the cohesiveness of one's pictures --and their professionality!-- is to gather tear sheets of published pictures in the magazines and periodicals you read, lay them about the living room floor (about twenty of which) and place selections of the pictures beside them. Do your categories of pictures fit in? If so, you are on target. Otherwise, re-take the same pictures and consciously produce a consistency in style. It doesn't mean make everything the same; more the idea of working on your own flair, your own personal approach, your own voice, together with your images.